Despite the growth of service design as a discipline in recent years, it still faces the difficult challenge of how to “sell it” to our potential clients or within our own organisation.
What is a perfect Service Design pitch? How to demonstrate the value of your designs? How to price your work?
During this Drinks we discussed effective strategies for selling Service Design together with our special guests: Marc Fontejin from Service Design Show, and Enrique Grandía, the founder of the strategic design firm GRAND.
Explore how Service Design and Start-Up communities can work better together.
Service Design mentality and methodology seems relevant to many challenges faced by the start-ups, especially at the beginning of their journey: design based on user research, a holistic perspective on the user experience, a solid value proposition, prototyping, testing, iterating…
More and more designers start to work in and with start-ups, joint ventures or accelerator programs, yet service design still remains greatly unknown in this growing community.
In this event, Service Design Drinks Madrid brought together designers, founders and venture capitalists to talk about synergies between the two worlds and how might we work better together.
We were delighted to have with us our fantastic speakers:
Arancha Rodriguez: Ecosystem Builder at BBVA Open Innovation – a BBVA program of widely understood collaboration with fintech start-ups, and a service designer at Sopra Steria.
Carmen García Wang: Relationships Keeper from Qonsius, Madrid-based Venture Capital that develops and invests in ventures studios for positive social, financial and environmental impact.
Diana Lipcanu: Product Designer at Ontruck, a start-up providing solution for road transport of palletised goods.
Pablo Gil Torres: Head of Product and Design at 4AM – a Corporate Innovation & Venture Building practice by Ernst and Young (EY)
This event was held in English.
Event in partnership with IE School of Architecture & Design.
Service Design Drinks Madrid vuelve con un evento especial y un tema que nos emociona a muchos – esta vez vamos a reunirnos para experimentar herramientas y técnicas teatrales aplicadas al proceso de diseño de servicios.